Chrysler in Trouble

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Case Details:

Case Code : BSTR338
Case Length : 21 Pages
Period : 2008-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Chrysler Motors LLC
Industry : Automobiles
Countries : US

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

About Chrysler

The history of Chrysler can be traced back to the 1920s. In 1921, Walter P Chrysler (Walter) joined as Chairman of Maxwell Motor Corporation (Maxwell) . During that time, Maxwell had high debts because of its declining sales after World War I...

The Failed Merger with Daimler-Benz

In May 1998, Chrysler Corporation and Daimler-Benz AG (Daimler), a German automobile manufacturing company founded in 1926, agreed to combine their businesses in what they called a "merger of equals." On November 12, 1998, the merger process was completed...

Chrysler asks for Financial Aid

In 2007, Chrysler reported a net loss of US$ 1.6 billion. The company's financial problems continued in 2008, due to declining sales (Refer to Exhibit I for Chrysler's annual US Sales between 2000 and 2008). In October 2008, Cerberus and General Motors Corporation (GM) engaged in discussions regarding the merger of GM and Chrysler...

The Bankruptcy

On April 30, 2009, Chrysler and its 24 wholly-owned US subsidiaries, filed for bankruptcy. However, Chrysler's Mexican, Canadian, and other international operations were not part of the bankruptcy filing. The company filed the bankruptcy under Section 363 so that it would be able emerge from bankruptcy within 30 to 60 days...

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